Widely recognised as the nation’s largest online community for men aged 18 – 30 years, says Digitalbox, The LAD Bible has chosen to use ContentClick, the native advertising solution from Digitalbox, as its sole provider of ‘sponsored and native’ advertising solutions.
ContentClick was launched by Digitalbox in January 2014 and has witnessed phenomenal growth with over 1,200 publishers now signed up to the service. Using proprietary technology, ContentClick analyses publishers’ audiences in-depth ensuring relevant ads are served to the right audience on a cost-per-click basis, making it one of the most effective forms of digital marketing available today, says the company.
Launched in May 2012, The LAD Bible has over 2 million daily visitors; 14m monthly unique visitors; 942k Twitter followers; and boasts more Facebook ‘likes’ than BuzzFeed. In September 2014 the site is placed number 13 in the list of the UK’s favourite websites, easily making it the most popular website for young men aged 18 – 30 (Source: Alexa).
ContentClick has also been awarded the native advertising contract for TheSportBible, the sister site to The LAD Bible. TheSportBible focuses solely on sports entertainment and sports viral content. With over 6 million unique monthly visitors it is has quickly established itself as one of the biggest sports websites in the UK.
Martin Higginson, Group CEO of Digitalbox, says: “Winning The LAD Bible and TheSportBible websites is a major coup for ContentClick. With over 1200 publishers now using the service we are quickly building a significant presence on the UK digital marketing landscape. The addition of almost 200m monthly page impressions read by men aged 18 – 30 allows us to offer large brands access to this elusive audience both in terms of quantum and immediacy.”
Solly Solomou, Founder of The LAD Bible, says: “To date, ContentClick has demonstrated a commitment to performance that has consistently generated results and advertising revenue. This exclusive partnership deal demonstrates our continued confidence in their ability to drive results for The LAD Bible on an ongoing basis.”
About Digitalbox
Digitalbox says: “Digitalbox is a fast growing performance marketing company. It works on behalf of digital publishers, delivering solutions to generate additional income. The business prides itself on being fast moving and innovative in what is a complicated landscape. Core offerings include: ContentClick – A native marketing solution allowing advertisers the ability to connect to a relevant audience through the power of editorial content on a cost-per-click arrangement. Clients include M & S, Sainsbury's, BBC Good food and Tesco to name a few; NetPerform – A performance marketing solution delivering quality data on a cost-per-lead basis to a corporate client base including British Gas, Scottish Power, Carphone Warehouse and P & O.
Today Digitalbox is growing rapidly. Its core staff in Bath has expanded considerably during the last six months with over 40 people now making up a dynamic team. Management is led by a number of seasoned Internet and media entrepreneurs all of whom have built significant businesses that have gone on to achieve multi-million pound exits or stock market flotations.”
