Hitting stores on 20th April, 2011, the magazine features 52-pages of exclusive Disney content, celebrity gossip, interviews, horoscopes, beauty tips, comics, and friendship and fashion advice.
Launching with an initial print run of 100,000 copies, DYOU features an array of content, including an exclusive interview with Miley Cyrus as well as a feature on Fashion Fit for a Princess and 15% off Barry M cosmetics. All issues will be packaged with free gifts—the first to include a 10-piece Disney Cuties stationery set.
Siobhan Geraghty, senior publishing manager, The Walt Disney Company UK & Ireland, said: “We are thrilled to work together with Egmont Magazines to publish DYOU. With Egmont’s proven track record of successful Disney launches and the strength of the Disney brand throughout DYOU Magazine, we anticipate great excitement both at retail and with girls throughout the UK.”
DYOU launched in Italy in September 2010 and is currently rolling out in 30 countries around the world with both a print and digital presence. It is the latest addition to Egmont’s five-strong portfolio of Disney Publishing Worldwide’s magazines, including Disney Princess, Disney & Me, Cars, and Toy Story.
Debbie Cook, Director of Magazines, Egmont, said: “This is an exciting launch for us and we’re delighted by the incredibly positive response from both advertisers and retailers. DYOU has a unique aspirational look, similar to a grown-up magazine, but with content relevant to a teen audience. The Disney connection will reassure parents, but it is edgy enough for the highly competitive and discerning target market.”
DYOU will go on sale the 20th April 2011 at Sainsburys, Tesco, Asda and "all good retailers", priced at £2.99.
