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Dow Jones launches WSJ Pro

Dow Jones has announced the launch of WSJ Pro with WSJ Pro Central Banking, the first of what will be a premium suite of industry and subject-specific content services, combining news, data and events in a single membership platform.

WSJ Pro Central Banking, which has launched as a subscription service, is the inaugural WSJ Pro service to offer members curated, customized coverage of industries and topics, designed specifically for professionals, according to the publisher. Proprietary Central Banking content and tools available to members via the WSJ Pro web portal will draw on the expertise of the Journal’s global team of leading central bank journalists, offering essential news and insight on the Federal Reserve and other global central banks, wider analysis of global monetary policy and economics, as well as the data that drives policy decisions. And to ensure the content is delivered how and when they want it, members will have access to email alerts, an interactive Ask WSJ Pro feature and a daily email newsletter.

“With the powerful combination of our reporting and unrivaled data, The Wall Street Journal and Dow Jones are uniquely placed to serve these professional verticals across news, data and events,” said Gerard Baker, Editor in Chief of The Wall Street Journal. “WSJ Pro will showcase the breadth of our coverage, coupled with unparalleled expertise, making it an indispensable resource for members.”

“The extensive customer research we’ve carried out prior to launch has shown that our members value high-profile networks, fresh perspectives and quality content as a means of gaining a competitive advantage”, said Will Wilkinson, general manager of WSJ Pro. “The proprietary intelligence, insight and analysis that WSJ Pro offers will deliver all that, and more.”

WSJ Pro also will convene on-the-record events, featuring top newsmakers and Wall Street Journal journalists, with the choice to participate in person or remotely via a video connection. Members will be invited to join networking opportunities at these events. WSJ Pro’s Breakfast Interview series launches next month and will include a conversation between former Federal Reserve Chairman Ben Bernanke and the Journal’s chief economics correspondent Jon Hilsenrath in New York. Further events are also planned for Washington, DC, London and Asia.