The online concept is the brainchild of Paul Clark, Group New Homes Manager. It is a living motors magazine with interactive car and driving video streaming, which gives motor dealers a bespoke platform with a whole host of selling points.
The interactive magazine also contains all the latest motoring news and independent test drives are brought to life with video and clever interactivity, as well as online competitions.
Paul Clark said: “At Archant we are continually striving to meet the challenges of the future, coming up with new ideas and the necessity to migrate products to the web, and e-shots are paramount. So by looking at the resources available and combining those elements we were able to produce an innovative offering to our Motoring customers.
“iDrive 24 is e-shot to our Archant London database extending the brand and product range to a new target audience, as well as the functionality to download their own pages and sending them to their own database for promotional purposes.
“Quite simply there is nothing quite like iDrive24 within the local Archant London footprint. We have a very enthusiastic team working and selling on this project.
“I feel iDrive24 is a sustainable product, that will keep Archant London one step ahead of its competitors.”
