Currently Newsflo tracks over 55,000 English-speaking global media sources and has the technology and network to expand to non-English language media, says Elsevier. Newsflo applies this intelligence to mine emerging trends in the academic sector and to provide relevant media alerts. The Newsflo media monitoring capability will be integrated in the profiles of researchers using the Mendeley platform, providing individually customized evidence of societal impact of their research through media mentions. Through the ongoing integration of Mendeley with Elsevier’s existing platforms, Newsflo’s media monitoring feature will become an integrated part of the workflow of researchers publishing with Elsevier, along with tools such as the Article Recommender.
Olivier Dumon, Managing Director of Research Application and Platforms at Elsevier, said: “The demonstration of societal impact is increasingly important for researchers and research departments across many areas, including the ability to secure funding and attract students. Through this acquisition we will acquire not only the technology to enable this, but also the expertise of the two founders, who will be great assets to Elsevier in further advancing our portfolio of innovative tools to support institutional leaders and researchers’ workflows and careers.
Newsflo will join Elsevier’s new technology center in London, the location for Elsevier Big Data analytics, Mendeley and ScienceDirect. Newsflo co-founder Ben Kaube said, “Joining Elsevier allows us to scale up our operation so that we can make a truly substantial impact. Our mission is to help institutions and researchers to showcase the value of their research. It’s exciting to now be able to serve millions of researchers every day, helping them to stay informed about media interest in their work and develop their profiles.”
The acquisition is effective immediately and financial terms of the transaction are not being disclosed.
