The new look underlines the Standard's dedication to expanding and diversifying its online platforms, which reported “unprecedented” figures in July's ABCs. Its unique monthly users climbed 13.8% from June 2014, and 38% year-on-year, say the publishers.
Headed by Amira Hashish, Digital Features Editor, the Fashion & Beauty team will be reviewing and writing about the latest product releases and fashion and beauty news.
For Fashion, the team will cover news, trends, people and parties, while the Beauty section includes features on hair, make-up, nails, skincare, spas and must-have products.
As well as incorporating content from the Evening Standard print edition, the digital sections will also feature exclusive online content, including interviews with top names in the fashion and beauty industry, and runway video.
Amira Hashish, Digital Features Editor, says: "This is a thrilling launch for the Evening Standard website. The new Fashion & Beauty section provides our readers with a multimedia hub for style content. The team will report on news and trends in an informative and fun tone, bringing stories alive with striking pictures and videos. At a time when London's fashion and beauty scene is thriving, we are excited to be able to offer fresh and engaging digital coverage."
