The new site, www.evo.co.uk, has been designed to reflect Dennis Publishing’s strategic digital direction, focused on producing distinct content targeted to the brand audiences.
Geoff Love, publishing director of evo, said: “The re-designed website is an important part of the transformation of evo from a print product into a multi-platform media brand. Over the last 18 months, evo has been pursuing a strategy of creating expert and bespoke content for each of its platforms, giving our readers more content to consume in the way they want to, when they want to.”
The move follows the success of evo’s app, which redefined the digital publishing model when it launched in October 2013, combining the best of print and digital in an issue-free content stream, says Dennis Publishing. The new website has an increased focus on car reviews, providing visitors with an in-depth view on the best drivers’ cars in the market. These will be supplemented with video reviews and photographic galleries, providing a much better experience for both visitors and advertisers.
Built using the same platform as the Auto Express and Carbuyer websites, the new evo site will offer increased search flexibility and significantly improved Search Engine Optimisation capabilities.
“evo.co.uk is the final piece of the jigsaw,” said Love. ”We have rejuvenated the brand on all platforms, with fantastic results on social media, on tablet and for the magazine. Launching a new web proposition opens up yet another channel for advertisers, with the new look and layout of the site lending itself perfectly to native content.”
The launch of the website continues evo’s investment in content across multiple platforms – web, app, YouTube, print and social media. evo has cemented its digital success in the last year – the magazine has 16 international editions, the Android and iOS app has seen over 170,000 downloads, and the evo brand has increased its social footprint dramatically with over 300,000 subscribers for its YouTube channel, over 50,000 Twitter followers and 75,000 Facebook likes, says Dennis Publishing.
