Express Newspapers ran an initial trial of its content discovery platform on www.express.co.uk which exceeded expectations. As a result Express Newspapers is now planning to run Outbrain across Dailystar.co.uk, New-magazine.co.uk, Star-magazine.co.uk and Ok.co.uk.
Express Newspaper sites will leverage Outbrain’s technology to recommend interesting content which is personalised for each individual reader. This allows Express Newspapers to provide their readers with a more engaging experience while increasing the sites’ page views and generate revenue with links to 3rd party content, says Outbrain.
Farzad Jamal, Group Internet Controller at Express Newspapers and OK! Magazine said: “Two key issues for online publishers are ensuring content is easily discovered, and making sure that users are properly engaged. The impressive click through rates we’ve seen on www.express.co.uk has proved that Outbrain is helping us to do both of these things, as well as developing a new revenue stream for our online content. Because of this, it seemed to be an obvious next step to roll out Outbrain to our other online properties.”
Outbrain is focused on helping people discover new and compelling content online. It recently launched in the UK, where it is live on more than 35 sites, having successfully established itself in the US market where it is used by amongst others, Condé Nast, USA Today, iVillage, TMZ, Newsweek and Slate. Outbrain generates links to interesting content on a publisher’s own website and can also be used to link to external, revenue-generating, third-party content.
Simon Edelstyn, VP business development Europe, said: “For publishers, online content monetisation is critical. Outbrain’s model is based on the end user, and improving their experience first and foremost, with the commercial benefits to publishers coming as a direct result of creating more engaged and interested users. Content discovery goes beyond the realms of search. We’re delighted to see Express Newspapers extend their use of Outbrain and with the aim of helping their users discover interesting content online.”
Outbrain’s traffic acquisition programme can also be used by publishers and marketers to drive new users to specific content in order grow audiences and hit advertiser targets. Outbrain enables these organisations to attract new audiences, by including links to this content alongside other publishers’ own editorial.
The core Outbrain service is free for publishers and can be easily installed here.
About Outbrain
Outbrain says: “Outbrain is the leading content recommendation platform, reaching a highly engaged audience through distribution on top publisher sites, including TechRadar.com, Express.co.uk, Dailystar.co.uk, USA Today, iVillage, Newsweek, The Street and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to their distribute content alongside publisher's own editorial recommendations. Outbrain acquired content recommendation platform Surphace (formerly known as Sphere) in February 2011. Founded in 2006, the company is headquartered in New York with R&D in Netanya, Israel, and is backed by Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners.”
