The brand has hired two stars of the travel journalism world, say the publishers, attracted significant new international investment, and has discovered (through its own bespoke consumer research) that the family travel market going forward will be even bigger than pre-Pandemic.
Katie Bowman, former Features Editor at The Sunday Times Travel Magazine, takes the reins as Editor at Family Traveller this week, crafting its relaunch issue; while Ed Grenby, former Editor of The Sunday Times Travel Magazine, joins Family Traveller in the newly-created role of Chief Content and Strategy Officer as the brand looks to scale both in the UK and globally.
Founder and CEO, Andrew Dent, commented: “I am absolutely delighted to welcome Ed and Katie to Family Traveller. They bring with them a huge amount of experience and knowledge, as well as an extensive network across travel and lifestyle media. To be able to secure such high-profile talent shows our clear intent to become a major travel media platform in the UK and internationally. There is no doubt that, post-Pandemic, travel will bounce back with gusto — and our research shows that family-centric travel will lead that recovery.”
Editor Katie Bowman said: “I’ve been travelling all my life — but everything I thought I knew about holidays changed when I took my child along for the ride. I’m so excited to be Editor of Family Traveller and share all that I’ve learned, from the practical to the truly awe- inspiring.”
Chief Content and Strategy Officer Ed Grenby added: “I’ve long admired the Family Traveller brand, and am thrilled to be joining the company at such an exciting time in its growth story. Signing Katie up was a major coup: she is just the Editor to help us reach — and inspire — even more consumers than ever before.”
Dent continues: “Our research tells us that whilst almost all families have taken a year off international travel, they are desperate to get away in 2021. We know that many affluent UK families have in fact saved money during the pandemic, and are ready to commit more to their next holidays. This is supported by our survey of 2,400 readers, who indicated that they are likely to spend up to 20% more. In addition, 70% of readers said they would be more inclined to take a multi-generational holiday post-Pandemic.
“As an added validation of the increased interest in family travel, we are announcing new investment in the company. Led by German Capital Partner, a Berlin based Private Equity Group. This investment shows confidence in our business model and our plan to scale internationally. As such we will open offices in Berlin and the USA in Q3 of 2021.”
The Family Traveller brand operates websites and social media channels in the UK, USA and Germany. Its print magazine, Family Traveller will publish its ‘Re-Launch Travel’ issue this June, with pre-orders available on its website.
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