The July issue will run a special cover gatefold, a unique advertorial position introducing readers to the FHM and Stan James partnership.
The activity also features a four-page spread, which will guide FHM readers to the best football bets this Summer, and sponsorship of FHM's Alternative World Cup Fan's Guide packed full of everything young men need to enjoy sport's greatest tournament - including a series of 'BET of the Day' spots integrated into the Guide advising on the StanJames.com best bets for first round matches.
StanJames.com will also benefit from a further presence across display pages in the guide and on FHM.com.
The deal was brokered between Stan James, Village Green and Bauer Media's Men's Creative Solutions team. The four-week campaign kicks off from 3 June to coincide with the July issue hitting newsstands.
The July issue of the monthly features model and actress Kelly Brook, who was flown to South Africa for an exclusive photo shoot in which she shows her allegiance to England by appearing with three lions.
The same issue also incorporates FHM Bionic, the biannual health and fitness spin off, successfully reintroduced, says Bauer, back into the brand’s portfolio 18 months ago to tap into FHM's broad base of active young men. Bionic coverstars England midfielders Steven Gerrard and Frank Lampard and includes an exclusive interview with England defender Ashley Cole.
Geoff Campbell, MD of FHM, said: "FHM is the UK's most influential and innovative men's magazine brand delivering an unrivalled cross-platform engagement with men. The tournament will inevitably dominate the lives of FHM fans and we're delighted to be able to partner with StanJames.com to create this brilliant multi-platform package so they can reach and interact with FHM's large and aspirational audience throughout the feast of football this summer."
Charlie McCann of StanJames.com, added: "Stan James.com is proud to be the official betting partner of the FHM World Cup coverage. We are confident that our programme of activity will keep FHM fans entertained and delighted by the fantastic betting offers provided by StanJames.com."
