The redesign encompasses simplified navigation, a blog-style news format, 'Featured' content slots, a new column of articles, and new Facebook and Twitter widgets. The site also includes videos you can watch and content you can start reading directly from the homepage, plus a dedicated voting section for the 100 Sexiest Poll. Content is created by the FHM editorial team, who work across both the magazine and website.
Adam Gold, Associate Editor of Men's Digital at Bauer Media, commented: "FHM.com is a key part of our overall strategy to maintain and increase our reach to young British men. We feel we now have a website to rival any created or updated in the UK during the past year. Not only do we now boast the best content of any mainstream men's site in the UK, but we have built in industry-leading commercial slots in which advertisers can run campaigns."
This year the 100 Sexiest Poll is sponsored by leading men's styling and grooming brand VO5 Extreme Style. The campaign launches with the March issue (on sale 5 February 2011) with activity running for five months across print, TV, online, radio, mobile and retail platforms. The Poll culminates in a live event in May 2011 in the form of an FHM 100 Sexiest Party where the winner will be revealed to coincide with the June issue hitting newsstands.
