The new publication – replacing the bi-monthly Flybe Uncovered – is supposed to reflect the airline’s refreshed look.
Publishing Director Darren Styles said: “We’ve been fortunate to work with Flybe for some eight years now and the last nine months have seen a step-change in the business – the energy and vibrancy that the airline’s brand refresh represents gave us the opportunity to do something both very different and incredibly exciting with its popular in-flight magazine.
“Flight Time – a new name that echoes the airline’s proposition as ‘the fastest way from A to Flybe’ – will be a thing of beauty inside and out. Its new, reader-friendly ‘travel-size’ format executed on high-quality paper stocks will add real value to the customer experience, the dynamism of the brand will be reflected in a distinctive new look and the editorial content will be more timely, fast-paced and relevant.
“Flybe’s extensive network encompasses a wealth of diverse travel experiences just waiting to be shared. We’ll not just transport their passengers passively to any given destination, but actively inspire and engage with them to find out just what hidden gems lie waiting to be undiscovered.”
Flybe Marketing Director Martin Smith said: “Our refreshed brand is ambitious and upbeat, and why not? We connect the regions in a way that’s faster than any road or rail alternative, and do so reliably – and with a smile. We bring people and places together, and that’s a fun business. In becoming Europe’s Best Local Airline, we’re giving Flybe real character and an important part of this journey is to provide our customers with a bright new in-flight magazine. It’s an important on-board product and a crucial part in establishing our new customer proposition. We want to demonstrate to our customers, our readers, come with us and discover something different – even in places you thought you knew. We have the inside line, wherever you are. Trust us, it’s the right time for Flight Time.”
The new Flybe Flight Time magazine launches on board from 1st September, with online previews from 20th August and to download for App and Android from 22nd August.
