The company’s Growth and Revenue teams are now consolidated into a unified Revenue Operations team led by Jessica Sibley who has been promoted to Chief Operating Officer, reporting to Forbes CEO Mike Federle.
Longtime Forbes executive Sherry Phillips will now oversee the revenue and marketing teams as Chief Sales and Marketing Officer, reporting to Ms Sibley. Previously, she was CMO. Taha Ahmed, who is promoted to SVP, Corporate Development, Strategy & Consumer Growth, will oversee an expanded Consumer Growth team responsible for Forbes’ growing direct-to-consumer business, also reporting to Ms Sibley.
“With our public listing on track for this quarter, this is an incredibly exciting time to be at Forbes as we enter a new chapter designed for continued growth,” said Mike Federle, Forbes CEO. “I can’t think of anyone more capable of leading our Revenue and Growth initiatives than our newly promoted COO Jessica Sibley, an incredible leader and team builder who has led the sales organisation to three consecutive years of record results.”
Ms. Sibley has been Forbes Chief Revenue Officer for the past two years, and prior to her role as CRO, has held successive sales leadership roles including SVP, U.S. & Europe, and Chief Sales Officer over the course of six years. She has, says Forbes, introduced several innovative products and initiatives, including BrandVoice products, ForbesLive virtual events, Forbes’ Representation & Inclusion Practice, ForbesOne, Forbes Demand Engine, and the CxO Growth Survey. Earlier, Ms. Sibley held leadership positions at Bloomberg, The Wall Street Journal, and Conde Nast.
“The new structure we’re announcing today will enable the pace of growth and scale necessary to achieve our goals,” said Jessica Sibley, Chief Operating Officer, Forbes. “We have amazing talent in our new Revenue Operations team, and I’m excited to support them as we continue to build our powerful media business, and continue to diversify our revenue mix with recurring income from our brand extensions business and direct-to-consumer revenue which has shown dramatic growth this year.”
The new Revenue Operations team includes Consumer Growth, Content & Design Studio, ForbesWomen, Sales & Marketing, Product, Technology, Asia, and Europe. These changes are effective immediately.
The company, which has continued to hire through the pandemic – avoiding layoffs and furloughs – says it is actively recruiting for nearly three dozen positions on its Revenue, Growth, Product, Technology, Corporate and Editorial Teams. Read more at Forbes Careers.
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