Following the success of the promotion last year, the FT in association with Harden’s restaurant guide will offer readers a chance to take a friend to a leading restaurant across the country for just five pounds.
Between 16th January and 12th February diners will be able to collect one token in every weekday FT and two in FT Weekend. Over 200 of Britain’s finest restaurants are participating from across the country, including Pied á Terre, 1 Lombard Street, Chez Bruce, Le Café Anglais, Tamarind and many more.
The Financial Times is supporting the offer with print and online advertising throughout the promotional period. A dedicated microsite will also provide readers information on the promotion, participating restaurants and terms and conditions.
Take a Friend for a Fiver applies to both the restaurants’ main menu and any fixed price menu on offer at that time and there is no set number of courses that must be purchased to enjoy the deal. The host pays the menu price and the guest pays just five pounds. For further information please visit www.ft.com/lunch during the promotion launch dates.
About the Financial Times
The FT says: “The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 401,072 (ABC figures, November, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.6 million registered users.”
