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Future announced as a Google AdWords Media Partner

Future plc, the international media group and leading digital business, has entered into a strategic agreement with Google to become a Premier SME Partner (PSP) of Google’s AdWords advertising program in the UK.

The Premier SME Partner Program connects experienced AdWords partners with businesses that want expert help in creating, managing and optimising their online advertising campaigns.

Future plc is now one of only nine official UK partners and will be able to provide an educated and trustworthy service, with full transparency on fees and commission.

With the deal commencing on the 14 October 2013, as a PSP, Future has gained access to Google’s training and support, to provide an AdWords account management service for its customers.

Nick King, Futures Digital Commercial Director, says, “I am really excited to be working with Google on this project, as it will allow Future to offer our clients a complete range of digital opportunities from creative solutions through branded display to SEM. The team's expertise within display, as demonstrated by their multiple AOP and PPA award wins, will allow them to drive greater performance across all elements of clients digital spend.”

“We created the Google AdWords Premier SME Partner program to help small businesses connect with hand-picked, highly qualified companies like Future,” says Ed Ungar, Director of Google’s EMEA Channel Partnerships. “Businesses will not only benefit from Future’s in-depth training, but from their innovative and quality advertising solutions, and years of experience in the UK. This strategic alliance will help continue to drive this.”