Future launched more than 50 titles on Newsstand when it launched last Thursday, making it the most prolific publisher in the space. The mix of free, paid-for and premium products has attracted over two million downloads, and represents consumer spending well in excess of normal monthly revenues.
Future UK CEO Mark Wood (pictured) says: “Future had sold more digital editions in the past four days through Apple’s Newsstand than in a normal month. It’s clear that Newsstand creates an amazing opportunity for publishers – and I’m committed to continue driving our brands through this great new distribution channel.
“We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.”
Newsstand allows users of iPad, iPhone and iPod touch to find digital newspaper and magazine products in one dedicated place on the App Store, and organize them in one easy-to-organize bookshelf. New purchases go directly to your Newsstand folder. Then, as new issues become available, Newsstand automatically updates them in the background — complete with the latest covers.
At launch Future has 55 titles on Newsstand, including internationally renowned brands including T3, Total Film, Classic Rock, Metal Hammer, .net, Edge, Procycling, Digital Camera and Xbox 360: The Official Xbox Magazine. All the products are ‘wrapped’ in software Future developed.
