Mark Wood (pictured), CEO of Future UK, says: "Future has established itself as one of the UK's most successful digital publishers on the iPad. Sales revenues have been growing at more than 10% a month this year and have now gone past the £2m-a-year mark
“We anticipate that the launch of Apple's Newsstand this Autumn will significantly accelerate digital magazine sales on the iPad while the roll-out of Android devices – reaching audiences fresh to the tablet experience – will create new and fast-growing revenue streams. We therefore expect tablets to be one of our biggest growth drivers in the year ahead.”
Last week’s digital launch is Official Xbox Magazine, Future’s 100th regular digital edition on the Zinio iPad store. Alongside these, Future offers an array of bespoke interactive apps – from T3, the gadget and lifestyle brand which is the most popular UK magazine in the App store, to one-off tutorial apps covering activities ranging from software programming through to photography and guitar techniques.
Future, one of the UK’s largest magazine publishers, is committed to a rapid shift towards digital delivery of its titles. Using the iPad and other tablets, it is reaching passionate new audiences in all parts of the world with its specialist brands, covering interest areas including electronic games, technology, cycling, music, automotive, crafts and photography.
Earlier this month Future announced a reorganisation of its UK business to ensure faster adaptation to digital and more efficient execution of print. The plans include the divestment and closure of a small number of titles from Future’s 80+ portfolio.
Mark adds: "We have taken action to make our print magazine production as efficient as possible so that we can switch resources and investment into the fast-growing digital areas. Our UK print magazine sales are holding up well and new launches have made a significant impact. But we see the biggest growth coming from the digital markets. Our ability to generate very fast-growing revenues on the iPad is turning Future into a digital publisher at very great speed.”
