Future has launched a number of apps for the iPhone in recent months for brands including Total Film and MacLife. As Future’s flagship consumer technology brand in the UK, with a highly tech-literate audience, T3 is a logical choice for the company’s first fully bespoke paid-for digital magazine for Apple’s tablet. Future is one of the UK’s leading consumer electronics publisher and T3 is one of its biggest multi-platform brands with 23 international print editions, a fast-growing T3.com website and live events including the annual T3 Gadget Awards.
Launching this autumn, T3: iPad Edition will be available to purchase from the iTunes store, the same day as T3 magazine goes on sale across the UK.
Led by Future’s in-house development team and built on the WoodWing Digital Magazine Tools platform (behind iPad magazines including US-titles; Sports Illustrated, Time and People), T3: iPad Edition aims to bring the magazine to life in a unique and interactive way.
According to the publishers, iPad users will be able to interact with T3’s award-winning design and photography, viewing the latest and best consumer tech through exclusive video, 360 degree animation, photo galleries and much more.
Nial Ferguson, Publishing Director for Future’s Entertainment & Tech Lifestyle portfolios, said: “The natural synergies between T3 and the iPad create a dream union for both consumers and our commercial partners. Our research tells us that T3 readers are high-spending early-adopters, who are already voraciously consuming media on the platform.
“We’ve worked very hard and liaised with Apple to ensure that T3: iPad Edition will give our readers the quality and authority of the print magazine, combined with the unique interactivity and functionality the iPad platform provides. Early testing among consumers and commercial partners has been very positive.”
Jeroen Sonnemans, Managing Director of WoodWing Europe, added: “As more high-quality content is made available through iPad apps, digital magazines are quickly gaining popularity. WoodWing puts a lot of effort into creating software to easily publish on any tablet device, as we really believe in this new medium. By having the vision to launch one of the UK’s first bespoke iPad editions, Future is a pioneer at the forefront of multi-platform publishing.”
T3: iPad Edition will be available monthly from Apple’s iTunes store, price and launch date to be announced.
