Like GamePlan US, GamePlan UK is a business intelligence tool featuring tried-and-tested quantitative metrics as well as measures that are unique to the gaming market.
According to Ipsos, it offers invaluable scientific information on gamers for publishers, agencies, retailers, financial analysts and media planners, presented in an easy-to-use format. Ipsos has already, since October 2010, conducted interviews with more than 10,000 UK gamers.
The strategic alliance between Ipsos and Future, the industry-leading games media owner, means GamePlan UK includes data from across Future’s portfolio of websites and magazines.
This means subscribers to GamePlan UK are able to compare and contrast data from Future’s massive audience of passionate, high volume gamers with the nationally representative survey data collected by Ipsos.
James Binns (pictured), Head of Future’s gaming websites said: “Future is committed to giving advertisers more insight into the buying intentions of our audience. We chose GamePlan UK because they benchmark against a wide range of UK gamers, versus other well-known games panels that are narrow and site specific.”
About GamePlan
Ipsos says: “Launched in 2009, GamePlan is the industry-leading research tool for behavioral and attitudinal insights into the videogame market. It makes use of established metrics like awareness, purchase intent and buzz with innovative videogame-specific measures including purchase timing, forced choice, and perceived game value. With the increased adoption of the tool in the US, there has been growing demand for region-specific data in the UK and Europe.
The tool combines a proprietary weekly online survey of gamers with the comprehensive and continuously updated database from GameFly, AERS Inc. (exclusive provider of eBay transaction data), and Future’s GamesRadar.com.
GamePlan is designed to read initial marketplace reactions to new game releases, to evaluate the effects of public relations and to track sales velocity, as well as to analyse rental and resale market data. It allows subscribers to dynamically monitor and manage portfolios, perform comparisons against the competition, identify macro industry trends, forecast anticipation and pinpoint target market demographics and psychographics.
All the data is integrated in an easy-to-use web portal that features customisable dashboards and data-driven competitive sets.”
