The new-look site, published by Immediate Media Co under licence from BBC Worldwide, is the first BBC brand to use Immediate Media Co’s innovative in-house web platform that already powers a range of special interest sites, including VisorDown.com, GolfMagic.com and MadeforMums.com.
The relaunch of Gardenersworld.com took place in under two months and the site’s new elements complement its existing popular sections: What To Do Now, Projects and Problem solving, plant profiles and regular blogs. New content has also been added to gardenersworld.com daily, with more exciting commercial developments on the way. Gardenersworld.com has already seen unique users increase year on year by 40% to 450,000 monthly users and it was recently named Website of the Year 2011 at the Guardian Media Guild Awards.
According to Dominic Murray, Publishing Director of Gardeners’ World: “I am very pleased to announce that Gardenersworld.com is the first BBC licensed brand to move onto this award-winning platform. Gardenersworld.com has experienced rapid growth over the past year and the new design combined with enhanced functionality will take the site to the next level. It is now a dynamic, flexible and integrated site – and the perfect platform for us to build further on this year’s success.”
According to Duncan Tickell, Commercial Director of Immediate Media Co: “This was a truly collaborative project involving editorial, advertising sales and technology which enabled us to deliver a product, with enhanced user functionality and exciting commercial opportunities all in a very ambitious timescale.”
