This means that over 100 new titles will be available in Readly’s content.
There are 52 UK specific titles including Bella, Take a Break, Closer, Empire FHM, Grazia, Heat, Kerrang!, Mojo and Q. 32 of the UK specific titles are available now with the remainder coming online within 2 weeks. UK subscribers will also, as with the existing Readly offering, be able to access the global Bauer titles available via the platform.
This agreement makes Bauer Media the very first major international publisher to digitally distribute its content on Readly on broad international level. Bauer will kick off with more than 100 titles from the UK and US, soon to be followed by Germany.
The Bauer Media Group is one of the most successful media companies in the world. With more than 600 magazines, 400 digital products, and 50 radio and TV stations, Bauer reaches millions of people across the globe.
Andreas Schoo, member of Bauer Media Group Executive Board says: “The partnership with Readly is a further step on the road to extending the sale of digital magazines and content as well as tapping new target groups. Flat-fee models are already very successful in other media segments such as music and film. At the same time there is a growing demand for digital magazines. So for Bauer this partnership represents a consistent step forward that will further promote the development of paid content.”
Carsten Schüerhoff, Head of Digital Brand Solutions & Innovations at Bauer Media in Hamburg says: “With this new distribution channel we will reach new target groups – and thus new sources of revenue and Readly offers an ideal platform for digitally-inclined people who like to be inspired and want to choose their own digital magazines individually and spontaneously without being restricted to certain titles. Readly is one more channel for fully exploiting the sales potential of our brands."
With the Readly app for local and international content, Bauer Magazine will be available on tablets and smartphones in around 50 countries. The app, which has been described as “the Spotify or Netflix of reading”, offers unlimited content at a low fixed price. A Readly account can be used on up to five devices simultaneously.
Henrik Barck, lead negotiator for Readly says: “It is around 10 months since I first met Bauer Media Group in Stockholm. To be able to announce this ground-breaking global partnership today is fantastic news and the result of a great team effort. During these months of talks and negotiations, it has been a pleasure to get to know the forward thinking spirit of Bauer Media Group, and it is very clear to me that Bauer is a publisher that aims to be at the forefront of the digital revolution. We feel certain that other major international publishers will soon follow their great example.”
Stefan Ohlsson, Chief Content Officer at Readly International says: “We are of course extremely excited about this cooperation with Europe´s largest publisher and as we all know content is king. Readly is in an exciting growth phase, and this cooperation certainly will further help us promote reading around the world.”
Ranj Begley Readly UK MD said: “This is an important step forward for Readly. The new content adds to Readly’s already wide and varied magazine portfolio ensuring our subscribers are able to access an incredible amount of current and back issues of magazines easily across 5 individual digital devices for a monthly cost of £9.99.”
About Readly
Readly says: “The Readly app is a service that lets customers have unlimited access to hundreds of national and international magazines in one app. The service offers fast download and easy, intuitive use so that the reader can read magazines online effortlessly.”
