Good Housekeeping and QVC UK announce partnership

Good Housekeeping and QVC UK have announced a new partnership designed to empower women in midlife to embrace the positive changes from the menopause.

This digital-first collaboration will see the launch of a three-part video series titled "Turn to Face the Change", which showcases the inspiring journeys of presenters Jo Whiley, Gabby Logan and Anita Rani. The videos will be hosted on both Good Housekeeping’s digital channels and QVC’s website, and will focus on how each woman has ignited new passions, hobbies and confidence, added the publisher.

QVC says they launched Menopause Your Way across their digital, TV and social platforms in 2022 with a product offering that was thoughtfully selected and curated based on the many symptoms we know can be experienced. Together with industry experts, they inform, educate and inspire their customers to make the choices most relevant to their needs, guiding with optimism and championing women as they move through this life stage.

The series is part of QVC’s broader Turn to Face the Change campaign, created by EssenceMediacom, in collaboration with Uninvisibility. The content will also guide viewers to Visible Change, QVC’s four-week online programme for women designed by women.

Gaby Huddart, editor-in-chief of Good Housekeeping, said: “Good Housekeeping is the UK’s leading women’s lifestyle magazine, with much of our audience either entering or going through midlife. The menopause is a topic Good Housekeeping covers extensively across all our channels, and we are committed to providing women with the tools and inspiration they need to thrive during this pivotal stage of life. We are proud to partner with QVC on this empowering series, which captures three unique perspectives on midlife from three much-loved faces.”

Jayne Bristow, commerce director at QVC UK, said: At QVC UK, we are rooted in our core human-centred approach to retail and how we bring this to life across our digital, TV and social platforms. We are pleased to partner with Good Housekeeping to showcase the stories of three inspirational women, sharing their vulnerability to contribute to normalising the menopause narrative through ‘Turn to Face the Change’.

Claire McAlpine, head of inclusive planning at EssenceMediacom, said: “QVC and Good Housekeeping share a synergistic outlook on the importance of speaking to, and supporting, midlife women– particularly through the menopause. Through our collaboration with Uninvisibility, we've crafted a campaign that sparks vital dialogue, reaching both readers and viewers alike. Together, we aim to inspire real change and encourage women to embrace this transformative phase with enthusiasm."