105,418,034 monthly unique browsers accessed Guardian and Observer content during July 2014 – a 24% increase on the same time last year, when the Guardian took the bold step of moving all its online properties to a new, single global domain - theguardian.com. Today’s record figure also marks the third time since March 2014 that the Guardian has broken through the 100 million browser barrier, says the Guardian.
The proportion of traffic received from mobile devices continues to increase, with around half of all browsers accessing Guardian content from a smartphone or tablet the last month, compared with 37% last July.
Following last summer’s domain change, which created a single destination for the Guardian’s global audience regardless of geographic location or time zone, traffic from outside the UK has continued to grow, with 70% now coming from other markets.
Prominent coverage in July included the extensive coverage of the World Cup, a head teacher’s tender note to her primary school pupils and the tragic fate of Malaysia Airlines flight MH17.
Tanya Cordrey, chief digital officer, Guardian News & Media, said: “The latest record-breaking ABC figures show the Guardian’s award-winning journalism is reaching more people across the globe than ever before. We have invested heavily in our digital output, including launching our new app in May, and aren’t afraid to take brave decisions such as moving to a new global domain last summer. So it’s especially gratifying to see we’re consistently smashing our own records and setting the pace for other news organisations.”
