Gold Key Media, a leading niche distribution specialist and an official distributor of Harrods magazine, approached DandG Media, specialists in experiential and monitored free distribution at the UK’s cruise terminals, to enhance the Harrods experience on board Cunard’s ships. Many of these ships, including the Queen Elizabeth, Queen Mary 2 and Queen Victoria, now have Harrods shops onboard.
Damian Gevertz, MD of DandG Media, said: “This is a great example of how, working with our clients, we can develop a magazine strategy that links a ‘luxury’ customer loyalty publication to a unique and prestigious on onboard retail experience, such as Harrods.”
Chris Horn, Managing Director of Gold Key Media, said: “We work across a range of platforms to ensure clients like Harrods get the best exposure for their title, and for their advertisers. Working with DandG Media has enabled us to enhance the onboard shopping experience for cruise passengers. It made perfect sense to provide complimentary copies of Harrods’ magazines to cruise passengers travelling with Cunard.”
About DandG Media Ltd
DandG Media says: “DandG Media organize and manage experiential and magazine distribution at the Cruise Terminals across the UK including: Southampton, Dover, Liverpool, Tilbury Docks, Portsmouth, Rosyth, Leith, Greenock and Plymouth, as well as Eurotunnel’s Flexi Plus Lounge, Pet Lounge and the Isle of Wight Ferry Terminals.”
