Martin will be responsible for ensuring that technology across the group supports Haymarket’s business strategy, identifying and responding to current and emerging digital opportunities and challenges.
Martin joined Channel 4 in 2007 initially being responsible for technology and business change within Sales and shortly afterwards took on Business Intelligence. Most recently he has been responsible for the many websites surrounding the television channels that Channel 4 operate, and has been accountable for leading the technology work for the Channel’s “big data” programme supporting the whole “Viewer Relationship Management” strategy. Martin currently holds overall responsibility for delivering the strategic technology update to 4oD, and managed the technology delivery of the new All 4 digital proposition across VoD platforms, whilst continuing to manage delivery within the audience insight and business intelligence areas.
Martin has an MA in Engineering from St. John’s College, Cambridge and a postgraduate Diploma in Computer Science also from Cambridge.
Martin will start at Haymarket as CTO in September and report to Group CEO, Kevin Costello.
Haymarket Media Group, CEO, Kevin Costello, said: “This role is about more than websites and apps: technology sits at the heart of our business. With his impressive track record, I’m extremely confident that Martin is the right person to deliver an innovative technology strategy at Haymarket and steer us through the exciting times ahead.”
On his appointment, Martin said: “I am delighted to be joining Kevin and his team at Haymarket, and taking on the challenge of making sure technology not only supports but enhances the business. It is a great time to be working in the media industry and in particular to be joining Haymarket as the organisation looks forwards with technology as a key part of its future success.”
