Haymarket staff from around the globe congregated for the two-day event, comprising talks from internal and external digital experts and panel debates and workshops.
This year’s event tackled the umbrella theme of personalisation, with representatives from ITV, The Telegraph, Universal Music and Jamie Oliver’s FoodTube.
Paul Smernicki, Digital Director, Universal Music, opened the first session of the day: “The Year Personalisation Got Real’. Smernicki’s session focused on the evolution of the music industry, the model of subscription and the use of insight.”
Day One also saw Jane Austin, Head of UX at The Telegraph talk delegates through the redesign of The Telegraph’s app, and Ben Wynn, Homeserve’s Digital Director, speak about innovation within big company culture.
Day Two featured keynotes delivered by ITV’s Head of Digital Jason Mills and Richard Herd, Head of Video at Jamie Oliver, as well as a session led by Haymarket’s new CTO, Martin Gee.
The second day also saw Haymarket’s Skills Academy apprentices guide delegates through a day in the life of Generation Z, and a session led by Tech Hub CEO Elizabeth Varley, ‘Meet the Startups’.
CEO Kevin Costello said: “Our annual digital festival is an opportunity for colleagues around the world to build and share their knowledge and expertise. This was the sixth year we've come together to focus on new digital opportunities - and it was the best yet; with a raft of inspiring and entertaining speakers from inside the business and out.”
You can see the discussions of the event through #HaymarketCreate and see photos on Facebook.
