Located in London’s Soho, within the offices of Hearst Magazines UK, the “innovatively designed space” will be used to host a range of commercially-led editorial events and will also be available for hire by external companies and brands.
The launch follows the success of Hearst’s events division, Hearst Live, which has doubled its revenues, profits, and number of events, over the past 12 months, says the company. Hearst Live delivers events such as Cosmopolitan’s #FashFest, Esquire Townhouse, ELLE Style Awards and the Country Living Fairs.
The Hearst Live team will be relocating from their current office at 72 Broadwick Street, to the new space on the sixth floor of 33 Broadwick Street.
Victoria Archbold, Director of Events and Sponsorship - Hearst Live, says: “The launch of 6th @ Soho is an exciting step in the expansion of Hearst Live. The space is extremely versatile and can be adapted to accommodate many different types of events, creating new opportunities for brands both internally and externally.”
Duncan Chater, Chief Revenue Officer, says: “Events are a clear area of growth for Hearst and allow consumers to engage with our brands like never before. Through the launch of this new space we aim to deliver more of the quality experiences that our audiences desire via the brands they love.”
6th @ Soho launches on 1 March.
