The deal has been secured on an exclusive basis, giving Hi-media full responsibility for monetisation of the publisher’s online inventory.
The appointment will offer advertisers a unique opportunity to reach high-net-worth, targeted individuals with opportunities alongside the broad range of news, sports and features content The Independent offers. Hi-media will also be implementing cutting-edge technology to segment and target the quality audiences that sites like The Independent attract.
Hi-media will work closely with The Independent to stay updated on the publisher’s business developments to ensure that ad space is sold by representatives that truly understand and appreciate the readers’ interests and content. They will then make sure that this corresponds with products that are suitable to be marketed to these audiences.
Bill Swanson, Digital Managing Director at The Independent commented: “We built an excellent rapport with the team under its former AdLINK Media guise, so it made sense to continue our work following the acquisition by Hi-Media.”
Hi-media’s MD Neil Scoble (pictured) said: “Our appointment by The Independent means we can give advertisers the opportunity to run campaigns alongside high quality content, read by a large audiences. Our team has a comprehensive understanding of the paper’s business needs, meaning we are able to consistently improve the way we monetise the company’s digital content.”
About Hi-media Group
Hi-media says: “Hi-media, the leading independent pan-European ad network, now has access to over 135 million segmented unique users per month across 9 key European marketplaces.
Hi-media offers advertisers a unique opportunity to reach high-net-worth targeted individuals on a CPM basis whilst offering a full and complimentary consultancy service to its publishing partners looking to maximise revenue potential. The company is also the leading European player in digital publishing with more than 50 million unique visitors per month on its proprietary websites. Its business model relies upon offering a full suite of commercial solutions across all digital media; from advertising to electronic payments, as well as mobile and video development, creation and advertising.
The group - which operates in 9 European countries, USA and Brazil employs more than 500 people and posted in 2009 206 million Euros in sales (proforma). Independent since its creation in 1996, the company is listed since 2000 on the Euronext Eurolist Paris (Eurolist B) and is included in the SBF 250, CAC IT and CAC Small 90. ISIN code: FR0000075988. Hi-media qualifies for FCPI as it received the OSEO label of ‘innovating company’.”
