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Homes & Gardens and GP&J Baker launch fabric collection

IPC Media's licensing and syndication business IPC Plus - working together with Baker Lifestyle, part of the GP&J Baker group, and international brand licensing company Global Brands Group – has announced the launch of a new fabric and wallpaper collection for Homes & Gardens.

The Homes & Gardens Collection embodies the spirit of Homes & Gardens – classically English but with a fresh, modern feel. The range spans fabrics and wallpapers, offering over 90 variations of florals, stripes, toiles and graphic patterns. All are either inspired by designs from GP&J Baker’s huge archive or newly created by Baker Lifestyle designer Val Healy to have timeless appeal.

Homes & Gardens publisher Belinda Cooper says: “GP&J Baker is synonymous with innovation in fabric design and has one of the largest privately owned textile archives in the world. We’re delighted to be working with such a renowned partner to create a beautiful and unique collection that absolutely embodies our core values. This is the perfect partnership between two classic English brands and the logical development of a long-standing relationship. It’s been a hugely exciting project from the start”  

Ann Grafton, managing director of GP&J Baker, says of the partnership: “It has been wonderfully refreshing to work with editor Deborah Barker and decorating editor Kate French. Through their exceptional expertise in the field of interior and lifestyle magazines, they have brought a completely new editorial perspective to the process, as well as a wider vision of the challenges that decorating today presents.”

Christened with names of English country houses and gardens such as Mottisfont, Charlecote and Chillingham, the Homes & Gardens Collection will be available from the end of September at a range of stockists (obtainable by calling 01202 266700) as well as all John Lewis stores.

Homes & Gardens will feature the new collection within a special supplement in its November issue, out early October.

About IPC Plus

IPC Media says: “IPC Plus is the division of IPC developing innovative commercial partnerships through all of IPC's market leading brands and content. It encompasses international publishing, brand licensing, syndication and online partnerships.”

About Global Brands Group

Global Brands Group says: “Global Brands Group's business is focused on product licensing, merchandising and retail development. Currently Global Brands Group's growing portfolio of intellectual properties includes brands created by the Federation Internationale de Football Association (FIFA), the PGA TOUR Licensed Properties, Inc. (PGA TOUR), Federation Internationale de Basketball (FIBA), IPC Media and Warner Bros. Consumer Products among others.”