With a dedicated team of videographers on board, the new-look Housetohome brings video content to the forefront. Video will be delivered through multiple new franchises including: Pin It or Bin It, which tests ideas from Pinterest to determine how easy they really are to recreate; Craft Corner, which presents how-to guides to simple crafts and décor projects anyone can do; and Heather at Home, which follows mummy vlogger Heather Young’s real-life creative adventures. In addition, top interior designers will open their doors to reveal the style tips and tricks they use in their own homes, and share their industry expertise with in-depth interviews on décor trends and inspiration.
The site also has a new look, with a cleaner, sleeker design to prominently present fresh content. Loading times are now quicker for efficient searching and browsing, say the publishers.
Isobel McKenzie-Price, content director, says: “Housetohome is packed full with interior and decorating ideas - enjoyed by 1.3 million unique users each month. Now visitors can more easily access all its inspiring content created by the décor and design experts from Time Inc. UK’s homes portfolio. The new look showcases our authority in homes and we know our visitors will really engage with the wide range of new video content we’re creating across all our leading brands.”
To celebrate Housetohome’s new look, visitors to the site have the chance to win £500 to spend at Ikea.
