The nine month implementation programme will see BrightMedia, an end-to-end solution for cross-media ad sales built on the Salesforce platform, replace SAP and IS-MAM, Burda’s existing CRM and ad booking system. The new company, AdTech Factory, is an advertising operations company that will act as an outsourced ad operations and ad management engine room for publishing houses in Germany and throughout Europe, the first of which will be Burda itself.
Michael Fischer, Director Finance & Operations, Hubert Burda Media, and CEO, AdTech Factory, comments: “After reviewing several options in the market, we selected BrightMedia because of its flexibility to adapt and evolve as our business needs and the industry changes in the future. Since working with BrightGen, we have found their approach, their passion and dedication to our project and the work they have produced exceptional.”
BrightMedia officially launched as a Salesforce Fullforce Media Solution in December 2015 and integrates Salesforce into the advertising sales process. It extends core Salesforce CRM functionality into a unified ad booking process for print and digital media, from opportunity and quotation through to fulfillment and billing. BrightMedia also provides inventory management and pricing, which supports programmatic trading, says BrightGen.
“We are delighted to be working with Burda on this innovative and exciting project for the German market. Our partnership with Burda is a great endorsement of BrightMedia and its relevance in today’s ever changing ad sales environment,” says Steve Warner, Sales Director at BrightGen.
