The magazine’s redesign follows six months of research and development to create a stylish and contemporary package. Changes include new typography and layouts and a new cover look, which features a redesigned logo and design that highlights the inspiring and practical content within the magazine.
New editorial features include:
• Boutique Hotel Spy which taps into readers’ desire to recreate the style of the hippest hotels
• Weekend Decorator, which caters to the growing numbers of readers who want quick ideas for reviving their space without calling in expensive professionals
• Extreme Makeovers, which shows ordinary homes transformed by bold, innovative renovation projects
The highlight of each issue is Be Your Own Interior Designer, a new sumptuous section showcasing the magazine’s original photography for readers to pore over. The result provides a coffee table quality to the magazine, in addition to its practical solutions.
Ideal Home’s core content remains real homes, buyer’s guides, kitchen and bathroom makeovers, shopping and lifestyle.
Editorial director Isobel McKenzie-Price says: “People love Ideal Home’s democratic approach to home design. We’re not the Style Police making judgements about our readers’ style, taste or budgets – we just showcase the best ideas, best new products, best homes, and let people create their own unique mix. We think creating a home should fun, and creative, and that’s how we want our readers to feel when they flick though our beautiful, contemporary pages.”
Publishing director Yvonne Ramsden adds: “Ideal Home is the biggest-selling home interest magazine on the newsstand and these developments will ensure it continues to lead the way and inspire readers with real, relevant and achievable ideas. Confidence is returning to the homes market and this fresh new look puts us in an ideal position to capitalise on renewed interest.”
The new-look Ideal Home will hit the shelves on 30 March. It will be supported by an online and print campaign in IPC’s women’s brands, such as woman&home, Homes & Gardens, housetohome.co.uk and goodtoknow.co.uk.
