From the same team that creates the quarterly print version of IKEA Family Live in 25 languages, the digimag is being trialled in the UK, Republic of Ireland and Switzerland during the autumn and winter, and is, according to the publishers, full of homes inspiration, bright ideas and some exclusive behind-the-scenes videos from the real homes shoots.
Click here to see issue 2, which launched this week, emailed to almost 1 million IKEA customers.
“Our new digital magazine offers IKEA the chance to speak to more members, more often. The rich content is interactive and fun, and initial figures suggest it is successfully engaging customers on a new level. We are absolutely delighted with the results”, says Mark Lonergan, Managing director, August Media
About August Media
August Media says: “August Media is a customer publishing agency based in London. It was established in August 2005 by Mark Lonergan, Sarah Bravo and Jules Rogers. Together, the founding partners hold a breadth of consumer experience unique in customer publishing, having run and launched over 20 of the UK's top-selling titles, including Ideal Home, Harper’s & Queen, Good Housekeeping, Homes & Gardens, Fast Car, DJ, ProCycling, Livingetc, 25 Beautiful Homes, Country Homes & Interiors, Real Homes and Front.
August Media Limited produces magazines and digital solutions for a range of multinational and UK-based clients, including the biggest and most complex customer magazines in the world for IKEA , IKEA FAMILY LIVE, which is published in 25 languages, with a combined global print run of almost 30 million copies. More recently August Media has won contracts to produce magazines and digital projects for CoolBrands and Kinleigh, Folkard & Hayward. It also publishes magazines for Avanade, Capgemini, City & Guilds, Birmingham City University, Cala Homes, Jordans Cereals, Butlins and Department of Health.”
