James has spent the last 13 years in a number of different roles at pregnancy and parenting club, Bounty UK Ltd, most recently at board level as Commercial Operations Director, growing the direct-to-consumer business to £7m-revenue and leading the development of Bounty’s app and digital engagement strategy. James will report directly into Immediate Group Managing Director, Julie Harris.
Immediate claims to have the UK’s No 1 cross-media parenting portfolio, reaching a core audience of 2.8 million a month through its digital parenting brands, MadeForMums, Junior and print title, Prima Baby.
Julie says: “I am delighted that James will be joining us as MD of Parenting. He has deep knowledge of the parenting market and, most importantly, has spent a great deal of time meeting new mums and understanding what they need and how they interact with baby products and brands.”
James adds: “I have long been an admirer of Immediate’s content and platform strategy – and how it puts consumer insight at the heart of everything it does. I am thrilled to have the opportunity to join such a talented team and be a catalyst to the next phase of its evolution.”
