The changes to the planning tool, which uses JICREG audience data, were announced by incoming chief executive Keith Donaldson (pictured) who started in the role on 1 August.
Keith said: “JICREG has a strong reputation for innovation as well as providing a stable and credible industry currency. These developments are part of the ongoing work to provide a robust service that both meets and exceeds our clients’ needs.
“I’m very pleased to have the opportunity to work with the JICREG team to maintain this reputation and provide a service that clearly demonstrates the power of local newspapers and their websites.”
The JIAB website and the analysis software powering behind it have both received a makeover resulting in a quicker, more user-friendly interface.
The system, which can be trialled for free, provides access to demographic population and audience data for all local newspaper titles and their websites in the UK as well as circulation data for print titles.
Users can request reports for specific areas, such as postcodes, drive times, cities and regions, which can then be fed into schedule analysis software.
JIAB also allows users to analyse the performance of national newspapers compared to regional newspapers in specific areas.
JIAB uses national daily and Sunday readership data from JICREG Nationals, which has recently increased the number of audiences available for analysis, allowing more in-depth comparison with local media. This can be used to see the unique coverage local newspapers deliver.
Launched in 2001, JIAB is used by around 100 agencies, advertisers and publishers and generates over 3,500 reports a week.
John Prentice, head of regional media, PHD, said: “JICREG is a fundamental part of how we plan and buy across a wide range of clients within the agency, and an exceptionally useful system used on a daily basis.”
