As part of the deal, Archant will print and distribute the new monthly pub trade magazine Inapub through Archant Dialogue, its contract and customer magazine publishing business.
The first issue includes an interview with The Apprentice’s Nick Hewer and is also packed with fun and informative features and business-building ideas.
The link-up will also allow Archant to access Inapub’s extensive data on the pub sector and reuse it across their digital and print publications.
Inapub is a slick, modern, multi-platform communication service, says Archant, that is uniquely able to connect brand leaders with pubs and, in turn, pubs with customers.
Robin Brattel founder and CEO of Inapub said: “We are very pleased to working with Archant as it not only allows us to publish and distribute our new monthly magazine with the very highest quality service but it also allows the subscribers of our online service to share their details with a wide range of regional and specialised publications within the Archant group.”
Mick Hurrell, Managing Director of Archant Dialogue, said: “Archant Dialogue is delighted to be working with Inapub. Inapub is an innovative digital business that understands the power of print communications to engage with customers. Inapub’s magazine has produced an excellent publication that I’m sure will work hard for them and deliver real marketing value.”
Inapub editor Matt Eley (pictured) said: “We have produced an exciting and vibrant magazine for the pub sector which we are confident will help pubs across the country improve their profits, particularly when combined with our online services.
“I am delighted to be working with Archant on this project for not only are they are highly professional outfit but it is also where I started my career, many moons ago.”
