Virgo produces six trade shows and conferences, publishes nine national trade websites of which six have affiliate magazines, operates online training and accreditation programs, and three branded online stores that offer paid content.
Virgo’s portfolio includes SupplySide West, the leading US exhibition in the Health & Nutrition industry. This is highly complementary to Vitafoods, Informa’s leading exhibition brand operating within the same market sector throughout Europe, Latin America and Asia. The acquisition will strengthen the Vitafoods portfolio by delivering expertise from different international markets and more global insights.
Peter Hall, Managing Director, Informa Exhibitions, said: “We are delighted to announce the purchase of Virgo, a business which complements and enhances our already strong position in the Health and Nutrition marketplace through the Vitafoods portfolio. Not only does it underscore our existing commitment to this sector and provide us with fantastic opportunities to improve our offerings in Europe, Asia and South America, it also gives us an established base on which to build our presence in the US.”
John Siefert, CEO of Virgo added: “We are very excited to be aligning Virgo’s business with Informa. There are a number of very obvious synergies between our businesses that mean we will be able to create a strong global brand proposition, particularly in the Health and Nutrition marketplace.”
