Readers across London have to find the location of an InStyler who will have a hamper of goodies to give out to the first people to find them.
Based in a different location over the course of seven working days, the InStyler will have amazing designer fashion and beauty items at each spot. Each day will have a different theme and prizes range from beauty hampers, must-have designer handbags, cult label jeans, stunning jewellery and vouchers to spend in store.
Readers simply have to find the location (and the goodies) by following Twitter and checking out instyle.co.uk. They must also come along with a copy of the new July issue of InStyle, which has Gwen Stefani on the cover and comes with a free Moschino shopper.
Brands including Selfridges, my-wardrobe.com, Matthew Williamson, Givenchy, Missoni, DKNY and Erikson Beamon are all confirmed to take part. Altogether the prizes are worth in excess of £7,000.
Eilidh MacAskill, editor of InStyle says: “Bringing together Instyle’s relationship with key fashion and beauty brands, our relationship with our many readers and a huge element of fun – this has to be one of Instyle’s best initiatives. I may be running around London myself, trying to find the goody bags.”
The July issue of InStyle is on sale now. Further details about the promotion can be found at www.instyle.co.uk or http://twitter.com/instyle_co_uk
Photos of the winners with their goodies will also appear on instyle.co.uk.
