With content from both LUXE City Guides and the InStyle team, visitors can find witty reviews of fashionable hotels, spas, bars and restaurants. Content will build every month and includes reviews of the hottest spots in fashion cities London, Paris, New York and Rome, and more cities to come.
The partnership also includes activity in InStyle’s August issue, with a LUXE City Guide covermounted to copies sold in WHSmith. The neat mini guide to the fashion cities was created especially for InStyle.
Sian Cupid, head of marketing for InStyle says: “InStyle is delighted to be working with LUXE City Guides on this exciting partnership. Across print and online the brand fit is perfect.”
Camilla Strang, marketing manager at LUXE City Guides adds: “InStyle readers are incredibly stylish and as such are the perfect audience for LUXE City Guides. We’re confident they will love the content on the new travel channel, as well as the exclusive mini guide we have created just for them.”
Eilidh MacAskill, editor of InStyle, adds: “We are always looking for fresh ways to entertain and inform our readers and the new travel website will do just that. It is a fabulous way to extend our relationship with the brilliant LUXE City Guides and vitally, to help our readers have the most stylish holidays possible.”
InStyle will promote its new online travel channel with advertisements in IPC’s magazines and websites.
