The first sites to offer the services include The Harley Street Guide and Private Healthcare UK.
A key aim for Intuition is to help make the search for medical information easier and present it in a way that is of practical use to patients. The partnership with Video Direct will allow advertisers across the UK to commission professionally produced video content from Intuition’s sales teams which will then benefit from targeted promotion on Intuition’s websites.
As part of the agreement, Video Direct will also deploy its advertiser customer services team to manage all communication with each advertiser post sale.
“Clinics, hospitals and surgeons like using video to explain their services or show off their facilities. Using Video Direct’s nationwide network of film makers means all of our advertisers can now benefit from efficient and affordable video production wherever they are, which we can then create media revenue from”, said Philip Archbold, Head of Sales and Marketing at Intuition.
“We’re delighted to be extending our services into the medical publishing sector”, said Andrew Petherick, Business Development Director at Video Direct. “Intuition’s advertisers vary widely, from DNA testing laboratories to consultant neurosurgeons. All have interesting stories to tell Intuition’s site users, and we look forward to creating some great content for their sites”.
About Video Direct
Video Direct says: “Video Direct provides its video production services and technology exclusively to publishers and exhibition organisers. The company’s sole focus is in helping publishers and exhibition organisers create revenue from video.”
