Investment Week, which was Incisive Media's first brand back in 1995, has embarked on a series of major changes to ensure it maintains its marketing-leading position, says the company.
A new-look magazine led the way this week with associated changes to its website, investmentweek.co.uk. These changes will be followed in April with the launch of a fully-interactive iPad app.
Underpinning these changes has been a programme of extensive research aimed at helping the publishing team understand what content readers expect to be delivered on what platform, as editor Katrina Lloyd explained: "Following independent research into the information needs of our wealth manager readers, we have made a number of changes to present the in-depth analysis and comment they value from Investment Week in a more engaging format. We know our readers want different viewpoints on markets, economic and regulatory issues so we have expanded these sections and brought in a much wider range of contributors.
"They particularly value our Consistent 50 and fund performance statistics, which we have redesigned to make them easier to use. There have also been changes on our website www.investmentweek.co.uk and we are excited to be launching our iPad app in April".
The re-design was carried out by Paul Carpenter of Stimulus Design who was also the launch designer.
