Investment Week has built a strong reputation for innovative reporting and penetrating insight, say the publishers. The website’s relaunch is the result of comprehensive audience research to ensure a more engaging user experience across multiple devices.
The new site aims to deliver the tightly targeted, heavily engaged audience that the brand’s commercial partners require, and enable more sophisticated commercial solutions.
Key features include a fully responsive page architecture, reflecting increasing traffic from mobile devices; more effective content curation, ensuring a more relevant user experience that delivers content in greater depth; a higher proportion of data-led and analysis insight, to build on the brand’s reputation for providing relevant and business-critical information; and a re-engineered email and social media approach to ensure the brand communicates with users more effectively.
“This is a landmark in the future of Investment Week,” says group publishing director Kevin Sinclair. “There is a clear appetite for digital content from our users and this is an increasingly important channel commercially.
“This is a great way to celebrate the brand’s 20th anniversary, and gives us a strong platform to build on for the next 20 years.”
The site has been redeveloped by Incisive Media’s in-house digital team, with bespoke third-party research input. Click here for a tour of the new website.
More Incisive Media sites will be moved to a responsive platform over the next 18 months, starting with Professional Adviser, Legal Week, Risk.net and Waterstechnology.com, which will go live this year.
