Drew returns to IPC after five years at Hearst Magazines UK where he is currently group publishing director for the celebrity, lifestyle and real life women’s weeklies. Drew previously joined IPC in 1999 as circulation manager for the IPC Connect women’s weekly brands, including Now, Woman, Woman’s Own, Woman’s Weekly and Chat, before becoming head of circulation for IPC Southbank. He went on to become publisher for Now magazine and finally acting publishing director for Now.
Fiona Dent, managing director, IPC Connect says: “I am delighted to welcome Drew back to IPC Media. Last week our TV portfolio celebrated ABC success and extended its market leadership, so Drew joins us at an exciting time. I’m confident that his proven experience, knowledge and passion for the mass market weeklies sector will be invaluable in driving our no.1 TV portfolio to even greater success.”
Drew Kirkland adds “It is brilliant to be returning to IPC Media and in particular to IPC Connect. IPC’s TV portfolio is best in class, boasting some of the highest circulations of all consumer magazines and offering consumers quality content both in print and online. I’m excited to use my experience to make this portfolio even stronger.”
Drew will replace Niall Clarkson. Drew’s start date will be confirmed in due course.
