Pluck has been chosen to increase on-site user engagement and improve social bridging between IPC Media’s websites and social networks such as Facebook, LinkedIn and Twitter.
The news follows the recent appointment of Cathy Ma (pictured) as IPC’s new social media product manager.
Tara Whitaker, IPC Digital’s head of programme management, says: “Social media has changed the role of online publishers forever. Content creation is now just one part of successfully engaging consumers and it is critical that great journalism is enhanced with passionate user content, insight and conversation.
“IPC Media is extremely well placed in this exciting era, with lots of thriving communities that are passionate about the subjects we write about. The addition of Pluck will help us to take our communities and our brands to the next level.”
Stephanie Himoff, vice president of Sales & Business Development for Demand Media, says: “We and IPC share a passion for ceaselessly exploring ways to engage readers. We are proud and eager to deploy Pluck’s social media capabilities on some of IPC’s flagship properties giving their audiences something that they can’t get anywhere else.”
IPC publishes a range of leading websites across its three divisions, including: www.goodtoknow.co.uk, www.nme.com, www.womanandhome.co.uk, www.nuts.co.uk, www.housetohome.co.uk, www.marieclaire.co.uk, www.countrylife.co.uk, www.look.co.uk and www.ybw.com.
About IPC Digital
IPC Media says: “IPC Digital is the division of IPC Media responsible for the web technology behind many of IPC's iconic brands. Reaching nearly 20 million consumers each month, IPC's fast-growing websites and innovative digital campaigns are an important part of IPC's cross-platform offering for some of the UK's leading advertisers. IPC's websites aim to inform, entertain and inspire consumers across a wide variety of subjects, whatever their individual interest or passion.”
About Demand Media
Demand Media says: “Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties, a global network of digital partners, and a breakthrough content studio, Demand Media publishes what the world wants to know and share. Founded in 2006, Demand Media is headquartered in Santa Monica, CA with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK.”
