This will, says Jellyfish, provide magazine and newspaper publishing clients with greater support from all Jellyfish’s global specialists in PPC, Programmatic Display, Social, SEO, Analytics, Conversion Rate Optimisation, ASO, UX, and Video, as well as the latest digital advertising solutions.
With huge transformation across the publishing sector, Jellyfish says that there is a requirement for magazine and newspaper publishers to work in partnership with a global specialist in the digital space who also has specific industry knowledge and insight.
Carola York, Managing Director of Jellyfish Connect, will therefore be moving into the newly created position of Industry Head, Publishing for Jellyfish.
Patrick Knight, Head of Product and Adam Osborn, Head of Technology will manage magazine.co.uk, a print magazine subscription website service, and Pocketmags.com a newsstand selling digital publications worldwide through its website, apps and associated digital publishing services. And David Toon, Head of uOpen, will manage the new online marketplace dedicated to showcasing subscription boxes. For a transition period all three products will continue to operate under the Jellyfish Connect corporate entity.
Rob Pierre, CEO of Jellyfish, said: “It makes business sense to operate under the one Jellyfish brand. Our existing publishing clients will benefit from an enhanced range of services, products and partnerships and we will be able to proactively support a wider range of publisher clientele and publisher revenue streams alongside subscriptions.”
