According to Jemm: Using its state of the art classification engine, ADSOVO is able to quickly and accurately qualify publisher inventory by scanning it for illicit or inappropriate content. ADSOVO and Jemm have a shared vision to focus on a tailored client experience which is rare in an automated world. The combination of Jemm’s global footprint and RTB expertise, plus ADSOVO’s technology and advertising intelligence has resulted in a highly compelling unique market offer.
Econsultancy’s second Online Publishers Survey Report reinforced Jemm’s rapid expansion along with the rise and importance of Real Time Bidding. The report suggests that 37% of networks are using RTB for both buying and selling, while 68% of ad networks are currently investing in RTB technology. This merger with ADSOVO, a market leader in the UK, Germany and France will bring customers increased ROI, safety and transparency along with RTB benefits.
Partnerships such as this one drives the online advertising industry forward by addressing major brand concerns around trust, safety and effectiveness.
Jean-Noël Portugal, CEO at ADSOVO said: “Brands are increasingly using online as their main medium of marketing and it is vital that their name is fully protected in this arena. Until now, it has been difficult to ensure every website is secure and aligned to the brand’s reputation. Together, Jemm and ADSOVO are able to provide smart and visual technology driven tools to help brands, agencies and networks concentrate on the most relevant information for their digital business to offer them peace of mind, increased ROI, efficiency and transparency.”
Julia Smith, Communications Director at Jemm said: “The most innovative part of this technology with ADSOVO is the fact that we can tailor it so specifically to our clients’ needs. ADSOVO and Jemm both adopt a client centric approach. Jemm has an opportunity with ADSOVO to revolutionise the market and provide a level of brand safety coupled with campaign effectiveness that’s never been seen before.”
About Jemm
Jemm says: “Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market that is resting on its laurels. The business has recently rebranded as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.”
