Two region specific sites, for Wines of Chile and the Vienna Tourist Board, have been written, designed and built by John Brown's growing digital team.
These have already been followed by a further microsite created to explain and promote the exclusive En Primeur service offered by the supermarket chain. The project involved creating a platform that would both provide a new and distinctive identity for the service, and deliver insight into how to purchase before the wine is even bottled. The site will continue to grow as it follows the Waitrose Bordeaux wine buyer (and world's youngest Master of Wine) as he delivers his daily blog, as well as photos and video content from a trip visiting chateaux, interviewing growers and tasting their wines.
All three sites drive visitors into the Waitrose Wine Direct ecommerce site to encourage purchase and are promoted via email to WWD customers.
"We felt there was an opportunity to make more of some of our promotions and deliver deeper content on some of our range", says Communications Manager Andrea Bassett. "We have been pleased with the work from John Brown and the results are speaking for themselves."
"We're extremely pleased to have been chosen to deliver these new online projects, which build on the magazine and catalogue work we create on Waitrose's behalf," adds John Brown MD Dean Fitzpatrick. "And we look forward to providing innovative cross-platform content for Waitrose long into the future".
For more on John Brown's high-profile digital work for clients as diverse as Jaguar Land Rover and double-winning Chelsea FC, check out their showreel.
