According to the Newspaper Society: Featuring news, sport, lifestyle, community content, and video, the mobile websites are designed to cater for smartphones’ screen sizes and device functionality.
Johnston Press’ Find it directory is embedded within the mobile sites, enabling users to search for and check out local businesses and services whilst on the move. There are also links to online jobs and local deals platforms.
Johnston Press has appointed YOC, which operates one of the leading premium publisher mobile advertising networks in the UK, to represent Johnston Press’ mobile advertising to agencies.
There will be two impressionable media slots on each of the main section and article pages. The Yorkshire Post’s mobile site can be seen at m.yorkshirepost.co.uk.
Henry Faure Walker, digital and business development director, Johnston Press, said: “The launch of these mobile sites is another big boost for our local digital output.
“There is clearly massive audience growth on mobile and we are intent on taking advantage of this by having the leading local mobile content and advertising offer in each of our markets. We have a number of other mobile initiatives in the pipeline which will follow in early 2012.”
