The Qype platform has been integrated into Johnston Press’s 234 local newspaper websites, enabling users to search and choose a local business or service, assisted by reviews, comments and ratings of other customers.
Businesses are able to purchase premium listings on the site, giving them access to a range of visibility features which will assist them in attracting new customers.
The Find it launch is being supported by a local advertising campaign spanning print, online display advertising and paid search. Featuring the strap line ‘Your Paper, Your Local Directory’, the campaign emphasises the value that local ratings and reviews bring in helping consumers find and select a trusted business or service.
Henry Faure Walker, Digital and Business Development Director, Johnston Press plc, commented: “We are very excited about the opportunities from the launch of our new online directory platform, which combines Qype’s powerful search and social media functionality with the trust of our local news brands and websites. Find it will give local businesses a highly effective new advertising medium giving them stand out from the competition as well as giving consumers a fantastic new guide for finding the best local service.”
Ian Brotherston, CEO, Qype, commented: “We are delighted to join forces with Johnston Press via this unique and innovative partnership, which will benefit every user of the Johnston Press portfolio of websites plus help to continue to spread the good news about Qype. This is also very good news for owners of local businesses, who will really benefit from working together with Johnston Press and Qype.co.uk now and in the future.”
