‘Going Green’, from the WAN-IFRA Shaping the Future of the Newspaper project, studies the impact of the daily newspaper business on the environment, from electricity consumption to paper and printing. The report show how environmental strategies create efficiency and save resources that can positively impact the environment and the newspaper's budget at the same time.
Green strategies are quickly becoming important parts of publishers' plans.
The report says that change doesn't have to be overwhelming, and shows how many publishers start small and grow. The first steps - such as increasing recycling and cutting wasted electricity - can grow to encompass how resources are managed in the newsroom, the printing plant and beyond.
The report also shows how 'green' strategies enhance newspapers' reputations as top news and information outlets, and have strong implications for renewing and strengthening readers' trust, while lowering long-term costs.
‘Going Green’ is available exclusively to members of WAN-IFRA, although the report's executive summary is available, free of charge, to members and non-members alike.
WAN-IFRA members can download the report, and other members-only Strategy Reports on a variety of subjects, from http://www.futureofthenewspaper.com
